I attended a talk at Spring Fair NEC a couple of years ago given by Mary Portas, a personal favourite of mine in terms of common sense advice given to the high street. Her audience was mainly independent shop owners experiencing the ever changing face of the high street. Her message to these shops was, sell your customer an 'experience', by this she meant, 'every product on sale should have a story about how that gift item was created and crafted'. More and more the customer wants to buy handcrafted or Bristish designed gifts that have a story and ideally an ethical story, I believe this is a backlash to Chinese Manufactured mass production, environmental issues and the competition o
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